A hundred doors open.
Ten rows of ten identical workrooms. Shared aisles bring the cast together and give camera crews a clear route through the floor.
A business-building competition
100 founders.
One warehouse.
First to $1 million in annual recurring revenue wins $1 million.
Warehouse concept art
- Founders
- 100
- Private workroom
- 10 × 10 ft
- Finish line
- $1M ARR
- Winner’s prize
- $1M
The warehouse
Inside the warehouse.
Explore the proposed set in 3D, from all 100 workrooms down to the desk where one founder starts building.
100 square feet to build.
Each founder gets a 10 × 10 ft workspace with a desk, chair, power and internet. Glass partitions give the cameras a view into the work.
Set concept
100 rooms · 10 × 10 ft
Ten rows of ten rooms
The show
From idea to income.
Follow founders as they find a customer, build something worth paying for, and race to grow a real business.
-
01
The doors open.
100 founders arrive with ideas and the same basic setup. Early episodes follow the customer interviews and bets that shape what they build.
-
02
The first sale.
Founders ship, pitch and ask customers to pay. The cameras follow the demos, rejected offers, pivots and breakthroughs behind the numbers.
-
03
The race to a million.
A recurring revenue leaderboard tracks the race. The first business to cross $1M in verified ARR wins the $1M prize.
The finish line
$1M ARR
About $83.3K in monthly recurring revenue
How we’d verify the winner.
Under the proposed rules, only recurring revenue from paying customers qualifies. An independent reviewer checks billing records and excludes one-time sales, refunds and related-party transactions before confirming a winner.
The opportunity
Back the pilot.
We’re looking for a lead backer and production partners to make the pilot and develop the first season.
Contact Jack Jay Opens LinkedIn- What the pilot tests
- Cast a small group of founders, build a prototype workroom and film their first customer milestones. Test whether a viewer can follow the business decisions and understand the scoreboard.
- What a full season needs
- Warehouse fit-out, casting, production, independent revenue verification and a funded $1M prize pool.
- Commercial opportunities
- Explore distribution rights and sponsorships. Investors can also meet founders as they build and evaluate their companies separately.
Series concept in development